Charity Buzz, an online auction website that raises money for nonprofit organizations, valued coffee and a meeting with Apple CEO Tim Cook at $50,000. Three weeks later when the auction had closed in mid-May, it had received a total of eighty-six bids and the winning bid ended up being for a huge $610,000 – that’s some pricy coffee, and hopefully the winner got more than one cup!
Most of the bidders were companies that either do business or really want to do business with Apple. The winning bidder chose to remain anonymous though and their identity is still unknown.
The talk over coffee was scheduled to take place at Apple’s headquarters in Cupertino, California on an undisclosed date at an undisclosed time. The mysterious winner was permitted to bring along one guest, but travel and lodging were not included in the auction. It was literally just for the time with Tim Cook and coffee. The talk with Cook would be a thirty minute to an hour chat. The winner and any guest were required to sign a nondisclosure agreement and go through a full security screening. They were also not permitted to liveblog nor Tweet nor anything similar during the coffee meeting.
Similarly, last year, an anonymous bidder won lunch with Warren Buffett for whopping $3.4 million. This year again the Warren Buffet lunch topped the $600,000 coffee with Cook, but did not reach the heights it did last year. In two days the bids for lunch with Buffet reached over $700,000. The lunch is specifically a steak lunch at Smith & Wollensky, a steakhouse in New York. A single filet mignon there is priced at $40 a plate. The winner of the Buffett lunch can bring along seven guests for steak and talks with the Omaha billionaire.
The proceeds from the coffee with Tim Cook auctions were donated to The RFK Center for Justice and Human Rights and Warren Buffet’s steak lunch is set to go to the Glide Foundation. Charity Buzz offers a number of yearly auctions with celebrity involvement in order to raise money and awareness for a wide number of charity groups. To some, $600,000 for a good cause and coffee with Tim Cook might seem like an amazing deal. He is the head of the world’s leading technology company and everyone loves coffee.